Book a Consultation
Permanent Makeup, Permanent Brows, Beauty Solutions - Stafford.
Permanent Makeup, Permanent Brows, Beauty Solutions - Stafford.
True Form Beauty was born from a lifelong journey of self-discovery and growth. Like many individuals who don’t fit in the traditional concept of “pretty”, I often felt socially awkward.
Having been bullied throughout my life because of my size and my curly hair, I developed a very limiting belief: no one would want to get beauty treatments from someone who looked like me.
Like many people, I followed a path that felt sensible. I spent much of my adult life working in project management in software engineering, where I enjoyed the people-focused aspects and the responsibility that came with it.
But something within me was restless. I felt an ongoing internal struggle. I’ve always had a rebellious streak and a strong need for creativity and independence, and over time, it became clear that this part of me was being quietly sidelined. I knew something needed to change.
After getting my ADHD diagnosis at 33 and struggling with my mental health, I slowly started to re-evaluate what I needed from my career. At 35, I came to realise that it was time to take off the golden handcuffs and allow myself to explore a path that felt more aligned with who I truly am.
I was very lucky to get voluntary redundancy in July 2025, which finally gave me the time and energy to focus fully on growing my business.
I first came across permanent makeup earlier that same year, and I knew almost immediately that it was something I wanted to explore. I’ve always loved makeup and tattoos, so discovering a craft that allowed me to combine the two felt completely aligned. It was intimidating and far outside my comfort zone, and I loved it!
As I began working with a wide range of clients, I found myself increasingly drawn to the science and artistry behind permanent makeup. Understanding how skin behaves and how results settle over time became just as important to me as the creative process. There’s something incredibly rewarding about supporting someone through that moment when they look in the mirror and feel more at ease with themselves.
Through building my business and stepping outside my comfort zone, I discovered something important: I am capable of doing hard things.
Working in permanent makeup has allowed me to combine creativity with technical understanding, and it continues to be an area where I’m always learning and growing.
I am now working towards becoming a realism brows, removal and correction specialist. Investing in training on the science behind cosmetic tattooing, botched ink removal and a realism brows mentorship and in person course.
I especially enjoy working with people who may not always feel at home in traditional beauty environments, including:
My priority is always the wellbeing and best interests of my clients. This means I will always set realistic expectations and, if necessary, say no to a treatment that may not be the right choice.
Every treatment begins with understanding your skin, medical history, lifestyle, and personal preferences, so that results can be tailored to suit you.
I believe in active listening and collaborative decision-making. Together, we create results that feel authentic, comfortable and aligned with who you are. True beauty should never mean looking the same as everyone else.
I trained with the Tracie Giles Rising Stars Academy London for Hairstrokes and I earned my first “Rising Star” with them. I am also qualified and I’m ABT/CBD accredited through my time training with Jessica Ruth SPMU (Burton) for ombre brows and lip micropigmentation (lip blush).
Since my training I have continued my education as a member of the PMU Circle; constantly taking part in courses and challenges to keep myself accountable and my work to a high standard.
I have trained with Alara Brow Design in the Science Behind Cosmetic Tattooing and I’m currently undertaking mentorship from her on improving my realism brows. I am now proudly a Botched Ink ® trained and qualified technician for PMU removal.